John Cantamessa, owner of the Colorado Adventure Center, tests his new zipline course near Idaho Springs. Outdoor recreation draws like zipling are fueling a $256 billion industry in the Western U.S.
Outdoor recreation stirs $256 billion in spending and anchors 2.3 million jobs in the Western U.S., according to a sweeping new study by Boulder?s Outdoor Industry Association and the Western Governor?s Association.
The governor?s association and several outdoor industry groups released the study this week, revealing that outdoor recreation is ?an overlooked economic giant.? Nationwide, the industry accounted for $646 billion in national sales and services in 2011, nearly double the size of pharmaceutical and motor vehicle industries.
Combining both motorized and non-motorized recreation for the first time, the study gauged the impacts of trail sports, biking, camping, snow sports, water sports, fishing, hunting, wildlife watching, motorcycle riding and off-roading.
The study showed outdoor recreation delivering $110.3 billion in salaries and business income. And spending on outdoor recreation in the Western U.S. generated $15.41 billion in federal tax revenue and $15.38 billion in local and state tax receipts in 2011.
?This study confirms the significant contribution the outdoor recreation industry makes to the American economy and way of life,? said Sally Jewell, chief executive of REI and board member with the Outdoor Industry Association. ?Going forward, the data should inform public policies that support growth within our local communities and that sustain the beauty of our natural treasures for current and future generations. Ultimately, we all want to inspire more people to experience the wonderful benefits that nature presents.?
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