by Barbara McNichol
When?attending the annaul conference of the National Speakers Association in July/August, I challenged myself to ?land? pearls of wisdom for my businss as I sifted through the copious amount of advice.
Like drinking from a firehose, it?s never a?easy task!?
Instead,?I came away realizing it?s possible to harvest the wisdom of others at my pace through their books. Of special note was digesting Brendan Burchard?s The Millionaire Messenger?a beautifully written how-to he gave attendees. Burchard?clearly lays out a roadmap for?turning one?s message into a multimillion-dollar enterprise (as he has through his Experts Academy).
Burchard?s own message both energized and overwhelmed me. Yet if one completes his strategic exercises full out and in order, its value becomes enticingly apparent. Not fast and easy to do, nevertheless these exercise propel the earnest entrepreneur into action.
Burchard?s model centers on individual skill-building rather than recruiting?specialists onto a team. His expert model works if you know how to write, speak, market, and manage brilliantly yourself, with maximum use of technology and minimal use of staff.
This daunting?requirement made me question how utopian his model might be. After all, doesn?t it take years to hone each one of these skills to a sharp point?
Although I consider this?admirable model well worth?striving for,?it seems?the whole premise could fail if the expert?s writing (and speaking and marketing and more) wasn?t stellar.
As I muse about this, my thoughts turn into a pitch for quality,?especially in this crowded marketplace where crummy books can be printed cheaply and easily. I?m especially concerned about the quality of writing?the cornerstone of every content development, communication,?and marketing activity for any enterprise.
In a rush for expert status, it becomes ever more important?to?pay attention to the quality, clarity, and substance of your writing?a craft you don?t ever want to neglect.
What?s your experience about ?sacrificing quality for quickness to market? Is it one of your hot buttons? Please comment below.
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